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L.L.Bean is embracing its rugged roots in Freeport, Maine, shunning AI and adding more brick-and-mortar stores.
L.L.Beans origin story grew from the ground up literally. The company, which sells everything from clothing and footwear to tote bags and home goods, was first established in 1912 after its namesake…
What we know
- Source: NBC News
- Byline: Allie Canal, Savannah Sellers
- Published: 12 Sep 2026 13:11
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